Street Tribes™

Mobile billboard advertising vehicles

Facts & Figures

Industry studies show that mobile outdoor billboards deliver results.

  • Mobile Billboards are twice as effective as stationary billboards, with results reflecting increased sales of 107% on average versus a 54% increase for static billboards.
  • Messages on Outdoor Mobile Billboards have a 97% recall rate.
  • 96% of respondents said Mobile Advertising is more effective than traditional advertisements.
  • In a recent study, the Outdoor Advertising Magazine reported that 91% of respondents noticed text and graphics on moving billboards.
  • Approximately 30% of Mobile Billboard “viewers” surveyed said they would buy a product they saw on moving Billboards.
  • Mobile billboards boost name recognition 15x greater than any other form of advertising.

 


Conclusions and recommendations found in recent ‘Arbitron’ Outdoor Study:

  • 27% of heaviest commuters do not read newspapers.
  • People are spending less time reading newspapers and watching television because they are spending more time in their cars. The average round trip for today’s commuter is 54 minutes every day and on average travels 302 miles per week.
  • Outdoor Media Advertising should be considered to complement and supplement newspaper and local TV news delivery. Throughout this study, we found that Outdoor Media reaches those not exposed to newspaper and local television.
  • Sources: Outdoor Advertising Magazine, Product Research and Acceptance Inc, RYP & Becker Group, European Outdoor Advertising Association